Design Brief for video installation
Introduction
This design brief is base on the processes involved in designing a video installation for the company Nsr Productions Ltd. Detailing the decisions processes, research ideas and finally personal views, on the finish designs.
People involved in the project
Organisation name: level One productions
Name: Patrick Rhoden
Position: Head of design for Nsr Production ltd
Postal address: The Old House
Street address: 20 Cross street london n1 2bj
Phone: (020) 7700 0333
Fax: (020) 7700 0303
E-mail:level@ Oneproductions.com
Web: www.levelOneproductions.com
Organisation Profile
Level One Production Ltd was formed by Patrick Rhoden,Sandra Smith ex manager from the post eighties rock punk band babes in Toyland, and Karen Black, former New York model, and now in the band called the Karen Black Experience. The mission was to create a music, video and image production company, based on word of mouth, and the Internet. Using artists who specialise in audiovisual and graphic design from the North London Area; the goals, was to prove that any person interested in graphic design, music, and video could get his products out there, without the help of record and publishing companies.
Project Information Business Needs
The aim of the brief is to design a video installation to enhance the company image. The ideas for this installation would be on vjs like intoxicated, jean paul leonard, james tindall, johnjohn ltd, D:fuse, lobo, Matt Andersonl,
Project Objectives
The objectives of this project are:
To raise market awareness of the company by enlarge
Increase level of market share in terms of online products like Website design, Video production, and Graphic design
Target Audiences
The main target audience’s for this project are:
1.The Advertising Sector, mainly due to the work and promotional values of Level One Productions associating itself with its main contributors: photographers and graphic designers too such a collective and puritanically creative working partnership
2.Publishing Sector; mainly due to the promotional and protective values it offers Addictive TV main contributors in terms of publication of work, and copy right, in terms of other companies using work.
3.Public Sector: the general public in terms of increase sales, market awareness, market share, and new prospective audiences in terms of the internet.
Product, Service or Initiative
level One Production ltd is a copyright free high res audiovisual site, that’s allows the user to download free accessible images and videos from its main contributors. The user is given a choice of different portfolios and videos with different subject matters. This is shown via small interactive buttons with roll over states, that allowing the user to know if he hitting a link into a new portfolio. What set it apart from its rivals is the level of dpi on each image. This ranges from 200 to 600 dpi, allowing the user greater resolution choice than Photo Image Gallery s biggest rival Pixel Girl.Com
Customer or User Benefits
Customer benefits are:
1.Free usable High-resolution images to members
2.Site updated daily
3.Large and extensive catalogue of subject’s matters
Competitors
In terms of competitors three companies come to mind in terms of similar services. They are:
1.Melon Design
2.D:fuse
3.Sancho Plan
Desired brand Identity
Punchy
Exciting
Vibrant
Educational